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TEXAS-BORN. MEMPHIS-INSPIRED.

Guests wearing The COOP apparel — tees, The Texan western shirt, caps and trucker hats — inside the shop

Shop The Culture

Wear the wing. Find signature pieces made with the same attitude we bring to the table.

A man and woman wearing The Texan Western denim shirt on The COOP patio

The COOP × PERSONA

The Texan

Where Flavor Meets Style.

This isn’t restaurant merch. It’s wearable culture.

Ready-to-wear — $245

Custom sizing — $295

View The Texan

Premium Fashion Collaborations

The COOP × PERSONA

Signature Western pieces developed with PERSONA Custom Clothiers—made to carry The COOP culture beyond the restaurant.

Branded Merchandise + Lifestyle

The COOP Goods

Approachable tees, headwear and everyday pieces made for the flock.

The COOP Fort Worth · Coming Early November 2026. Purchase availability will be announced when commerce is ready.