Where Tailored Takes Flight

Just like its signature flavors, The COOP wanted a signature style all its own — and PERSONA was the perfect creative partner to bring that vision to life.

PERSONA developed The COOP's uniform concept from the ground up, creating a distinctive Western-inspired look designed to feel authentic to the brand. From the overall creative direction to the details, fabrics, and finishing touches, every element was thoughtfully developed to give The COOP a style customers would instantly recognize.

At the heart of the collection is The COOP's signature Western shirt — custom made to order by PERSONA for a look that's uniquely its own.